{"id":454,"date":"2014-03-26T23:49:17","date_gmt":"2014-03-27T06:49:17","guid":{"rendered":"http:\/\/byleedesign.com\/portal\/?page_id=454"},"modified":"2026-10-09T22:57:41","modified_gmt":"2026-10-09T11:57:41","slug":"news","status":"publish","type":"page","link":"https:\/\/byleedesign.com\/portal\/news\/","title":{"rendered":"NEWS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>bylee design  .  art that speaks life<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Welcome.  This page is a living archive and collection of over 15 years of industry experience spanning San Francisco and Sydney. It tracks the creative journey deeply rooted in human-centred design, market research, intentional visual communication and sustainability across multiple mediums.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/lnkd.in\/p\/gnUVqPUe\" data-type=\"link\" data-id=\"https:\/\/lnkd.in\/p\/gnUVqPUe\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">The Rise Up Campaign<\/mark><\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"590\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Think-Positive-Bus-Ad-2.png\" alt=\"\" class=\"wp-image-3795\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Think-Positive-Bus-Ad-2.png 900w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Think-Positive-Bus-Ad-2-300x197.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Think-Positive-Bus-Ad-2-150x98.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Think-Positive-Bus-Ad-2-768x503.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">HISTORICAL NARRATIVES &amp; Book Design for Press Freedom Feature<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Legacy of the Yuyitung Brothers: Redesigning a History Book for the Modern Library<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every piece created by <em>bylee design<\/em> is born from a slow, deliberate immersion in truth. The redesign of <em><u>The Case of the Yuyitung Brothers: Press Freedom Under Siege<\/u><\/em> represents far more than a standard book project. It became a profound exploration of shared human principles, integrity, and generational honour.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Evolution of a Design:<\/strong> Having designed the original book cover in the 1990s under the constraints of limited digital and photographic resources, Bernee Lee was recently asked to locate the original source files for a modern reprint. Recognising how the landscape of visual storytelling has evolved, she chose instead to entirely redesign the book cover, intentionally crafting it to hold space within the modern library.<br \/><\/li>\n\n\n\n<li><strong>The Immersive Process:<\/strong> True to her human-centred design framework, Bernee read every page of the text before sketching design ideas. To capture the living pulse of the narrative, she interviewed the children of journalist Rizal Yuyitung, gaining an intimate understanding of the family. This engagement led to a profound personal experience of generational alignment in principle and honour across the seas\u2014a reminder that though we may be separated by land, our values live deeply within us.<br \/><\/li>\n\n\n\n<li><strong>An Unrequested Collaboration:<\/strong> Though it was outside her official brief, Bernee took the initiative to involve the family directly in the creative approval process\u2014a deeply meaningful step, particularly given that Rizal\u2019s widow, Veronica L. Yuyitung, is herself a distinguished national artist. The process resulted in the synopsis being authored by Rizal and Veronica\u2019s grandson.<br \/><\/li>\n\n\n\n<li><strong>The Symbolic Cover:<\/strong> The resulting cover deliberately utilises precise, symbolic colours that represent the Philippine flag, historical political alignment, and colour psychology.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"476\" data-id=\"3594\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/YB-Book-Cover.jpg\" alt=\"\" class=\"wp-image-3594\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/YB-Book-Cover.jpg 470w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/YB-Book-Cover-296x300.jpg 296w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/YB-Book-Cover-148x150.jpg 148w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/YB-Book-Cover-100x100.jpg 100w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><figcaption class=\"wp-element-caption\">The Case of the Yuyitung Brothers: Press Freedom Under Siege<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"478\" data-id=\"3593\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/YB-Book-Back.jpg\" alt=\"\" class=\"wp-image-3593\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/YB-Book-Back.jpg 474w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/YB-Book-Back-297x300.jpg 297w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/YB-Book-Back-150x150.jpg 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/YB-Book-Back-100x100.jpg 100w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><figcaption class=\"wp-element-caption\">Summary by Matt Yuyitung<br \/>Book Cover Design v.2, reprint 5, by Bernee Lee<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"1024\" data-id=\"3623\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Chinese-Commercial-News-Logo-776x1024.png\" alt=\"\" class=\"wp-image-3623\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Chinese-Commercial-News-Logo-776x1024.png 776w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Chinese-Commercial-News-Logo-227x300.png 227w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Chinese-Commercial-News-Logo-114x150.png 114w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Chinese-Commercial-News-Logo-768x1013.png 768w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Chinese-Commercial-News-Logo-600x792.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Chinese-Commercial-News-Logo.png 820w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"1024\" data-id=\"3622\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Quote_Yuyitung-704x1024.png\" alt=\"\" class=\"wp-image-3622\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Quote_Yuyitung-704x1024.png 704w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Quote_Yuyitung-206x300.png 206w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Quote_Yuyitung-103x150.png 103w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Quote_Yuyitung-600x873.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Bag_Quote_Yuyitung.png 730w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"807\" data-id=\"3675\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung_Spread_Title-1024x807.png\" alt=\"\" class=\"wp-image-3675\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung_Spread_Title-1024x807.png 1024w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung_Spread_Title-300x236.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung_Spread_Title-150x118.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung_Spread_Title-768x605.png 768w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung_Spread_Title-1536x1210.png 1536w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung_Spread_Title-600x473.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung_Spread_Title.png 1708w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"804\" data-id=\"3672\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung-Spread-P-Rizal-1-1024x804.png\" alt=\"\" class=\"wp-image-3672\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung-Spread-P-Rizal-1-1024x804.png 1024w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung-Spread-P-Rizal-1-300x236.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung-Spread-P-Rizal-1-150x118.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung-Spread-P-Rizal-1-768x603.png 768w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung-Spread-P-Rizal-1-1536x1206.png 1536w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung-Spread-P-Rizal-1-600x471.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Yuyitung-Spread-P-Rizal-1.png 1704w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"368\" height=\"862\" data-id=\"3632\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_History_tan-1.png\" alt=\"\" class=\"wp-image-3632\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_History_tan-1.png 368w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_History_tan-1-128x300.png 128w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_History_tan-1-64x150.png 64w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"368\" height=\"860\" data-id=\"3629\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Freedom.png\" alt=\"\" class=\"wp-image-3629\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Freedom.png 368w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Freedom-128x300.png 128w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Freedom-64x150.png 64w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"368\" height=\"862\" data-id=\"3633\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Veronica.png\" alt=\"\" class=\"wp-image-3633\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Veronica.png 368w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Veronica-128x300.png 128w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Veronica-64x150.png 64w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"864\" data-id=\"3627\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Diversity.png\" alt=\"\" class=\"wp-image-3627\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Diversity.png 370w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Diversity-128x300.png 128w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Diversity-64x150.png 64w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"862\" data-id=\"3626\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Dream.png\" alt=\"\" class=\"wp-image-3626\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Dream.png 370w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Dream-129x300.png 129w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Dream-64x150.png 64w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"822\" data-id=\"3585\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-at-9.46.03\u202fam.png\" alt=\"\" class=\"wp-image-3585\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-at-9.46.03\u202fam.png 356w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-at-9.46.03\u202fam-130x300.png 130w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-at-9.46.03\u202fam-65x150.png 65w\" sizes=\"auto, (max-width: 356px) 100vw, 356px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"354\" height=\"818\" data-id=\"3625\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Quintin_Guardian.png\" alt=\"\" class=\"wp-image-3625\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Quintin_Guardian.png 354w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Quintin_Guardian-130x300.png 130w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Quintin_Guardian-65x150.png 65w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"1024\" data-id=\"3604\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Courageous-434x1024.png\" alt=\"\" class=\"wp-image-3604\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Courageous-434x1024.png 434w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Courageous-127x300.png 127w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Courageous-64x150.png 64w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Courageous.png 526w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"810\" data-id=\"3602\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Gratitude_2.png\" alt=\"\" class=\"wp-image-3602\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Gratitude_2.png 346w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Gratitude_2-128x300.png 128w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Gratitude_2-64x150.png 64w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"1024\" data-id=\"3603\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Triumph-432x1024.png\" alt=\"\" class=\"wp-image-3603\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Triumph-432x1024.png 432w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Triumph-127x300.png 127w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Triumph-63x150.png 63w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Triumph.png 526w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"922\" data-id=\"3600\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Gratitude.png\" alt=\"\" class=\"wp-image-3600\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Gratitude.png 390w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Gratitude-127x300.png 127w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_Gratitude-63x150.png 63w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"1024\" data-id=\"3598\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_2-434x1024.png\" alt=\"\" class=\"wp-image-3598\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_2-434x1024.png 434w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_2-127x300.png 127w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_2-64x150.png 64w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_Rizal_2.png 526w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"436\" height=\"1014\" data-id=\"3587\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-at-9.45.25\u202fam.png\" alt=\"\" class=\"wp-image-3587\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-at-9.45.25\u202fam.png 436w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-at-9.45.25\u202fam-129x300.png 129w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-at-9.45.25\u202fam-64x150.png 64w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"922\" data-id=\"3601\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Siongpo_Newspaper_First.png\" alt=\"\" class=\"wp-image-3601\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Siongpo_Newspaper_First.png 396w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Siongpo_Newspaper_First-129x300.png 129w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Siongpo_Newspaper_First-64x150.png 64w\" sizes=\"auto, (max-width: 396px) 100vw, 396px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"810\" data-id=\"3597\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_5.png\" alt=\"\" class=\"wp-image-3597\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_5.png 346w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_5-128x300.png 128w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/Yuyitung_Quote_5-64x150.png 64w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"488\" data-id=\"3668\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/NYIGF-Sustainability-82011.png\" alt=\"\" class=\"wp-image-3668\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/NYIGF-Sustainability-82011.png 660w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/NYIGF-Sustainability-82011-300x222.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/NYIGF-Sustainability-82011-150x111.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/NYIGF-Sustainability-82011-600x444.png 600w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"321\" data-id=\"32\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/bd2.gif\" alt=\"\" class=\"wp-image-32\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-id=\"46\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-19-scaled.jpg\" alt=\"\" class=\"wp-image-46\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-19-scaled.jpg 2560w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-19-scaled-600x400.jpg 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-19-150x100.jpg 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-19-300x200.jpg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-19-768x512.jpg 768w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-19-1024x682.jpg 1024w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-19-960x640.jpg 960w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-19-1600x1066.jpg 1600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-id=\"47\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-21-scaled.jpg\" alt=\"\" class=\"wp-image-47\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-21-scaled.jpg 2560w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-21-scaled-600x400.jpg 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-21-150x100.jpg 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-21-300x200.jpg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-21-768x512.jpg 768w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-21-1024x682.jpg 1024w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-21-960x640.jpg 960w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/Bernee-21-1600x1066.jpg 1600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"321\" data-id=\"38\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/bd4.gif\" alt=\"\" class=\"wp-image-38\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"321\" data-id=\"42\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/bd8.gif\" alt=\"\" class=\"wp-image-42\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"321\" data-id=\"44\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2012\/11\/bd10.gif\" alt=\"\" class=\"wp-image-44\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"615\" data-id=\"486\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/J4002-SETPRPWdrawsample.png\" alt=\"\" class=\"wp-image-486\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/J4002-SETPRPWdrawsample.png 616w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/J4002-SETPRPWdrawsample-300x300.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/J4002-SETPRPWdrawsample-100x100.png 100w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/J4002-SETPRPWdrawsample-600x599.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/J4002-SETPRPWdrawsample-150x150.png 150w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"1240\" data-id=\"687\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/J4002-4.jpg\" alt=\"\" class=\"wp-image-687\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/J4002-4.jpg 1240w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/J4002-4-300x300.jpg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/J4002-4-100x100.jpg 100w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/J4002-4-600x600.jpg 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/J4002-4-150x150.jpg 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/J4002-4-768x768.jpg 768w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/J4002-4-1024x1024.jpg 1024w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Behind the scenes. <a href=\"https:\/\/canva.link\/gyzoqj2d45wtlye\">https:\/\/canva.link\/gyzoqj2d45wtlye<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">DIGITAL STRATEGY &amp; MARKETING INSIGHTS<\/mark><\/strong><br \/><strong>The Evolution of Novateck<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For <em>bylee design<\/em>, true success is not only measured on the impact of the initial launch\u2014it is found in the continuous momentum and growth of the businesses we partner with. We are always deeply excited when clients reach out to re-order uniforms and business cards, or ask us to design custom brand-aligned vehicle wraps for their growing need of company service vans. To us, these requests are the tangible, living evidence of their business expanding and the absolute effectiveness of their branding in the real world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our holistic identity revamp for Novateck completely transformed a small company with big ideas into a dynamic, highly respected market leader. By engineering a distinct visual system that spans from everyday print essentials to high-impact mobile van wraps, we gave them a concrete presence that granted them a true competitive edge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What the Client Says:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Novateck is a small company with big ideas. I want to create a brand that exemplifies quality work and fast turnaround time that clients can remember and identify with. <u>Bernee<\/u> gave me that and more when I hired her as my branding consultant. Her work was beyond my expectations. Her branding gave the company a perception that I was searching for. Her branding gave my company a competitive advantage against my competitors. I can&#8217;t thank her enough for the great work she did.&#8221;<\/em><br \/>\u2014 <strong>Daniel M, Novateck CEO<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;I couldn&#8217;t ask for a better designer. <u>Bernee<\/u> has been instrumental to my business success. Her design and marketing insight is phenomenal. Her creativity on the revamp of my company&#8217;s identity has transformed into a dynamic and respectable perception. She is a hard worker and she is easy to work with. I can&#8217;t say enough about her and her quality work.&#8221;<\/em> \u2014 <strong>Novateck <\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"697\" data-id=\"603\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/Novateck_Brochure_Cover.png\" alt=\"\" class=\"wp-image-603\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/Novateck_Brochure_Cover.png 477w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/Novateck_Brochure_Cover-103x150.png 103w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/Novateck_Brochure_Cover-205x300.png 205w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"910\" data-id=\"3657\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/11\/Screenshot-2025-02-21-at-3.34.02\u202fam.png\" alt=\"\" class=\"wp-image-3657\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/11\/Screenshot-2025-02-21-at-3.34.02\u202fam.png 706w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/11\/Screenshot-2025-02-21-at-3.34.02\u202fam-233x300.png 233w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/11\/Screenshot-2025-02-21-at-3.34.02\u202fam-116x150.png 116w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/11\/Screenshot-2025-02-21-at-3.34.02\u202fam-600x773.png 600w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">MEMORIAL<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In Honour of Dr Elliott Schwartz: The Legacy of the Northern California Institute for Bone Health, Inc.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hold a profound appreciation for the visionaries we have the privilege to support. It was with deep sadness that our studio learned of the passing of <strong>Dr Elliott Schwartz<\/strong> on 27 November 2021\u2014the week of his birthday\u2014following a sudden diagnosis that gave him six months to live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr Schwartz was the brilliant founding mind and heart behind the <strong>Northern California Institute for Bone Health, Inc. (NCIBH)<\/strong>. As a long-standing partner and client of our studio for nearly a decade, it was our distinct honour to help build his dream of launching the Institute\u2019s digital infrastructure, securing its place as an enduring research and resource hub for the medical community, and improving their payment process system.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr Schwartz initiated NCIBH as a vanguard for clinical excellence, ensuring <a href=\"https:\/\/vimeo.com\/352550006\" data-type=\"link\" data-id=\"https:\/\/vimeo.com\/352550006\">the latest in bone health research<\/a> was made accessible through specialized lectures attended by physicians, fellows, and medical professionals. To support ongoing research and provide critical resources for the orthopaedic community, the Institute launched its first digital infrastructure to serve as a long-term resource hub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His life was a testament to pure integrity, high intellect, and a heart for service. To honor his remarkable impact amongst his colleagues and patients&#8217;, the studio is re-sharing the <strong>Oakland A\u2019s community tribute to Dr Schwartz<\/strong>, celebrating a man who gave so much to his community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">May his legacy and profound dedication to clinical advancement continue seamlessly through his wife, Patti, and archives of the Institute. We remain deeply grateful for the decade of collaboration, trust, and shared vision Dr Schwartz extended to our studio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"424\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.13.43-pm-1.png\" alt=\"\" class=\"wp-image-3314\" style=\"width:476px;height:auto\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.13.43-pm-1.png 440w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.13.43-pm-1-300x289.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.13.43-pm-1-150x145.png 150w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Multi-Cultural Markets<\/mark><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"854\" data-id=\"734\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/WF_Mooncake_Festival.png\" alt=\"\" class=\"wp-image-734\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/WF_Mooncake_Festival.png 659w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/WF_Mooncake_Festival-600x778.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/WF_Mooncake_Festival-116x150.png 116w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/WF_Mooncake_Festival-231x300.png 231w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"755\" height=\"977\" data-id=\"733\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/WF_FilAm_History.png\" alt=\"\" class=\"wp-image-733\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/WF_FilAm_History.png 755w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/WF_FilAm_History-600x776.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/WF_FilAm_History-116x150.png 116w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/WF_FilAm_History-232x300.png 232w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Working within Asian-American markets presents an environment that is both fulfilling and subtly challenging. Utilising my multi-cultural background, broad life associations, and consumer insights has been a deeply rewarding process and it has been incredibly delightful to have ones lived experiences and insights valued.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know about the immense commercial power of the Asian-American market? According to the Nielsen report below, &#8220;Asian-American buying power is nearly 4x larger than that of the highly-coveted Millennial group.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The 4x Buying Power Gap:<\/strong> A Nielsen study tracked Asian-American buying power at $770 billion, compared to roughly $200 billion for the millennial demographic at the time. [<a href=\"https:\/\/www.marketingcharts.com\/industries\/media-and-entertainment-55945\">1<\/a>]<br \/><br \/><strong>Exponential Multi-Generational Growth:<\/strong> A primary driver behind this immense buying power is household composition. Over <a href=\"https:\/\/www.nielsen.com\/insights\/2025\/breakthrough-roi-investing-asian-american-audiences-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">29% of Asian Americans live in multigenerational households<\/a> (homes with two or more adult generations). This translates to a concentration of multiple wage earners under one roof, elevating overall household wealth and diversifying retail needs. [<a href=\"https:\/\/charactermedia.com\/report-highlights-buying-power-of-asian-american-consumers\/\">1<\/a>, <a href=\"https:\/\/www.nielsen.com\/insights\/2025\/breakthrough-roi-investing-asian-american-audiences-media\/\">2<\/a>, <a href=\"https:\/\/www.nielsen.com\/news-center\/2015\/nielsen-asian-american-buying-power-increased-by-more-than-50b-in-one-year\/\">3<\/a>]<br \/><br \/><strong>Current Economic Scale:<\/strong> Updated tracking by the Selig Center for Economic Growth and Nielsen places aggregate Asian American, Native Hawaiian, and Pacific Islander (AANHPI) buying power at $1.4 trillion. [<a href=\"https:\/\/www.nielsen.com\/insights\/2025\/breakthrough-roi-investing-asian-american-audiences-media\/\">1<\/a>]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nielsen.com\/insights\/2025\/breakthrough-roi-investing-asian-american-audiences-media\">https:\/\/www.nielsen.com\/insights\/2025\/breakthrough-roi-investing-asian-american-audiences-media<\/a><br \/><a href=\"https:\/\/www.nielsen.com\/news-center\/2026\/new-nielsen-report-shows-the-profound-impact-of-asian-influence-on-sports-and-pop-culture\/\">https:\/\/www.nielsen.com\/news-center\/2026\/new-nielsen-report-shows-the-profound-impact-of-asian-influence-on-sports-and-pop-culture\/<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1024\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-28-at-6.31.08\u202fpm-964x1024.png\" alt=\"\" class=\"wp-image-3777\" style=\"width:285px;height:auto\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-28-at-6.31.08\u202fpm-964x1024.png 964w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-28-at-6.31.08\u202fpm-282x300.png 282w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-28-at-6.31.08\u202fpm-141x150.png 141w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-28-at-6.31.08\u202fpm-768x816.png 768w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-28-at-6.31.08\u202fpm.png 1116w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">ART &amp; HERITAGE EXHIBITIONS<\/mark><\/strong><br \/><br \/><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">MULTI-DISCIPLINARY EXHIBITION. The Oakland Makers Inaugural Multi-Disciplinary Exhibition<\/mark><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"300\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/om_banner.gif\" alt=\"\" class=\"wp-image-713\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Bridging the lines between craftsmanship, innovation, and physical form, Bernee\u2019s unique collection of sustainably designed, locally die-cut, and pressed eco-friendly books\u2014which originally began as hand-cut and glued prototypes\u2014was selected to be a part of the inaugural exhibition for Oakland Makers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosted at <strong>Omi Gallery at <a href=\"https:\/\/impacthub.net\" data-type=\"link\" data-id=\"https:\/\/impacthub.net\">Impact Hub Oakland<\/a><\/strong>, this multi-disciplinary showcase ran from June 2 through August 2014. The group exhibition brought together a curation of local designers, makers, and visionaries pushing structural boundaries across the Bay Area and global design scene.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Representing the studio as a <strong>sustainable book designer<\/strong>, Bernee Lee exhibited alongside a diverse circle of innovative voices\u2014including digital sculptor <strong>Andrew Werby<\/strong>, industrial designer <strong><a href=\"https:\/\/www.joshjakus.com\/\" data-type=\"link\" data-id=\"https:\/\/www.joshjakus.com\/\">Joshua Jakusd<\/a><\/strong>, sustainable craft innovator <strong>Emily Winston<\/strong>, landscape architect <strong>Jennifer Ivanovich<\/strong>, textile designer and activist <strong><a href=\"https:\/\/www.lifteconomy.com\/test-nemba-alumni-bios\/2020\/2\/6\/hiroko-kurihara\">Hiroko Kurihara<\/a><\/strong>, fiber and tapestry artist <strong>Aiko Kobayashi Gray<\/strong>, fine woodworker <strong>Jeff Goodwin<\/strong>, designer <strong>Vanessa March<\/strong>, knitwear artist <strong>Caroline Stern<\/strong>, soft-sculpture designer <strong>Aime\u00e9 Baldwin<\/strong>, landscape designer <strong>Gail Robinson<\/strong>, artisan <strong>Bill Evans<\/strong>, photographer <strong>Jeffrey Gomez<\/strong>, and architectural pioneer <strong><a href=\"https:\/\/www.rael-sanfratello.com\/\" data-type=\"link\" data-id=\"https:\/\/www.rael-sanfratello.com\/\">Rael San Fratello<\/a><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Gulangyu Heritage Society Inaugural Art Exhibition<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"547\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Piano_Keys.jpeg\" alt=\"\" class=\"wp-image-3006\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Piano_Keys.jpeg 960w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Piano_Keys-600x342.jpeg 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Piano_Keys-300x171.jpeg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Piano_Keys-150x85.jpeg 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Piano_Keys-768x438.jpeg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To explore heritage is to look at the ancestral roots that shape our contemporary expression. Bernee was invited to be a part of the inaugural art exhibition hosted by the <strong>Gulangyu Heritage Society<\/strong> at Robinsons Galleria, a landmark showcase bringing together ten contemporary Chinese-Filipino artists who share deep, direct ties to the historic island of Gulangyu (Kolongsu) in Xiamen, Fujian Province, China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The connection behind the exhibition ran exceptionally deep: the founders of Robinsons Galleria, who generously sponsored the entire exhibition space, shared ancestral roots in Gulangyu as well. Exhibiting alongside distinctive voices\u2014including founder <a href=\"https:\/\/peopleasia.ph\/tag\/rudy-yu\/\" data-type=\"link\" data-id=\"https:\/\/peopleasia.ph\/tag\/rudy-yu\/\">Rudy Yu<\/a>, Patricia Yu-Vanasse, Margarita Lim, <a href=\"https:\/\/imahica.art\/artist\/addie-cukingnan\/\" data-type=\"link\" data-id=\"https:\/\/imahica.art\/artist\/addie-cukingnan\/\">Addie Cukingnan<\/a>, <a href=\"https:\/\/www.instagram.com\/jyoung.art\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/jyoung.art\">Janice Liuson Young<\/a>, and multi-generational sculptors Seb and <a href=\"https:\/\/asianartcircle.blogspot.com\/2017\/10\/the-diversity-of-philippine-art.html\" data-type=\"link\" data-id=\"https:\/\/asianartcircle.blogspot.com\/2017\/10\/the-diversity-of-philippine-art.html\">Kylo Chua<\/a>\u2014the collective used their mediums to celebrate a shared geographic and familial lineage with oral histories passed down by their grandmothers and grandfathers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gulangyu is internationally celebrated as \u201cThe Piano Capital of China\u201d due to the legendary Music Hall of the Gulangyu Piano School. For Bernee, this showcase was deeply personal. Having physically travelled to the island, she had walked the streets of Kolongsu, explored the grounds of her grandmother\u2019s and great-grandparents\u2019 ancestral home, and immersed herself in the history of the local Piano Museum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As she painted the collection, she listened to music about Kolongsu, imagining herself walking along the cobblestone pathways of the island while hearing the distinct sound of pianos drifting out from different homes. Paying direct homage to this unique musical heritage, Bernee Yu Lee beautifully translated the island&#8217;s auditory soul into a striking visual landscape, creating a series of abstract paintings that depicted enormous piano keys.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-8 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"484\" data-id=\"3024\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.06-pm.png\" alt=\"\" class=\"wp-image-3024\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.06-pm.png 942w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.06-pm-600x308.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.06-pm-300x154.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.06-pm-150x77.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.06-pm-768x395.png 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"490\" data-id=\"3026\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.40-pm.png\" alt=\"\" class=\"wp-image-3026\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.40-pm.png 624w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.40-pm-600x471.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.40-pm-300x236.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.40-pm-150x118.png 150w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"494\" data-id=\"3025\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.32-pm.png\" alt=\"\" class=\"wp-image-3025\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.32-pm.png 627w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.32-pm-600x473.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.32-pm-300x236.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-10-at-2.17.32-pm-150x118.png 150w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oakland Art Month: Botanical Pop-Up Gallery<\/strong><br \/><strong><u><strong>Temescal Works<\/strong><\/u> | Oakland, California<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bernee Lee was part of a botanical-themed group exhibition celebrating Oakland Art Month. Running throughout May and the first week of June 2019, the co-working space at Temescal Works was transformed into a public pop-up gallery space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Presented by the <strong>Temescal Artist Community<\/strong>, the inaugural exhibition spotlighted the work of 13 local Oakland artists including Anjelica Colliard, <a href=\"http:\/\/byleedesign.com\" data-type=\"link\" data-id=\"byleedesign.com\">Bernee Lee<\/a>, <a href=\"https:\/\/www.deborahsamia.com\/\" data-type=\"link\" data-id=\"https:\/\/www.deborahsamia.com\/\">Deborah Samia<\/a>, Elaine Miller Bond, <a href=\"https:\/\/www.fernandamartinezart.com\/murals-1\/googleair\" data-type=\"link\" data-id=\"https:\/\/www.fernandamartinezart.com\/murals-1\/googleair\">Fernanda Martinez<\/a>, Kathy Goss, <a href=\"https:\/\/katiechin.com\/\" data-type=\"link\" data-id=\"https:\/\/katiechin.com\/\">Katie Chin<\/a>, Tami DeSellier, Caroline Stern, <a href=\"http:\/\/vegantaxidermy.com\/index.html\" data-type=\"link\" data-id=\"http:\/\/vegantaxidermy.com\/index.html\">Aime\u00e9 Baldwin<\/a>, Gail Robinson, <a href=\"https:\/\/www.artsy.net\/artist\/bill-evans\" data-type=\"link\" data-id=\"https:\/\/www.artsy.net\/artist\/bill-evans\">Bill Evans<\/a>, and Jeffrey Gomez. The showcase officially launched with an opening reception on <strong>May 3, 2019<\/strong>, as part of the neighborhood&#8217;s First Friday celebrations, and welcomed participants during the <strong>Temescal Art Walk on May 18<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Size:<\/strong> 11 x 17<\/li>\n\n\n\n<li><strong>Medium:<\/strong> Ink, graphite<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.11.26-am.png\" alt=\"\"\/><\/td><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.11.15-am-1.png\" alt=\"\"\/><\/td><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.10.53-am.png\" alt=\"\"\/><\/td><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-12-at-1.11.04-am-1.png\" alt=\"\"\/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Design Inspiration &amp; Mentors<\/mark><\/strong>. Design is never just about aesthetics\u2014it is a critical response to human behavior, culture, and instinct. Years into an established career, Bernee continuously revisits the lessons of the creative mentors who initially shaped her trajectory:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ken Cato | The Spark of Scale and Prominence:<\/strong><em> <\/em><em>&#8220;I recall vividly sitting in the very last row of an Australian Graphic Design Association (AGDA) event, listening to his fascinating talk. Watching the absolute prominence and profound cultural footprint of his branding works across Australia completely mesmerised me. Decades later, Ken&#8217;s lesson remains my compass: to make a business strategy visible through powerful, unmistakable visual means.&#8221;<\/em><br \/><\/li>\n\n\n\n<li><strong>Lucille Tenazas | The Awakening of Aspiration:<\/strong><em> &#8220;Before Lucille arrived as a guest speaker at our Alma Mater\u2014a small, private Catholic college in Manila\u2014the Dean of the Arts Department commissioned two students to design her publicity poster. I was one of those two students. Lucille was the first professional designer I ever met who inspired me to look beyond simple form. Her postmodern exploration of typography, language, and culture\u2014now residing in MoMA\u2019s permanent collection\u2014taught me that it is equally important to leave things out, allowing the viewer to actively complete the message.<\/em> <em>Meeting Lucille inspired my ambition in design.<\/em>&#8220;<br \/><\/li>\n\n\n\n<li><strong>David Carson | Trusting the Intuitive Rebel:<\/strong><em> &#8220;David Carson fundamentally revolutionized the visual landscape of the 1990s through his unconventional, grid-breaking art direction for Ray Gun magazine. As the godfather of &#8216;grunge typography,&#8217; his iconic book, The End of Print, remains one of my most treasured design possessions. Carson&#8217;s work stands as a continuous studio baseline, reminding me to bypass slick, forgettable norms and trust my eye to capture the gut-level emotion of a story. As Carson taught: &#8216;Never mistake legibility for communication.'&#8221;<\/em><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"540\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/DESIGNER_KIT.png\" alt=\"\" class=\"wp-image-2984\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/DESIGNER_KIT.png 720w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/DESIGNER_KIT-600x450.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/DESIGNER_KIT-300x225.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/DESIGNER_KIT-150x113.png 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Meeting Kit Hinrichs. <\/strong><em> Bernee had the incredible honor of meeting Kit Hinrichs, widely considered one of the world&#8217;s most influential graphic designers and a long-standing partner in the iconic global design firm, Pentagram. Beyond his legendary corporate and editorial design portfolio, Hinrichs is a deeply passionate archivist, housing a stunning collection of more than 3,000 historic American Stars and Stripes artifacts. Living and creating in San Francisco, his philosophy directly mirrors the studio\u2019s belief that great design is not just seen\u2014it is felt, collected, and remembered.<\/em> <em>(Source: Penguin Books)<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mentorship<\/strong> at<strong> the Homeschool Co-op: Cultivating the Next Generation<\/strong><br \/>Teaching a diverse, multi-age group of pupils at the <strong>Homeschoolers Creators Club<\/strong> was an incredibly enriching experience that brought our core philosophy directly into the classroom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over an intensive five-week timeline, these young creators embraced the challenge of project-based learning. They tackled dual courses covering the structured geometry of <strong>&#8220;What is Origami?&#8221;<\/strong> alongside a comprehensive workflow in <strong>T-shirt Design, Production, and Marketing<\/strong>. To bridge high-level industry practice with youth education, I adapted the renowned Shillington College design teaching methodology and utilised the minimalist ethos of Ugmonk as our primary design inspiration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">True to the practical application of design thinking, the students learned exactly how to navigate a client brief, implement minimalist design aesthetics, curate a visual lookbook, and direct and film their own 2-minute advertising commercial. From there, they brainstormed real-world marketing and pricing strategies, culminating in building and launching their very own functional online storefronts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working together as a team to create their own clothing design, put together an online shop, and experience design thinking firsthand was a fun learning milestone for this group of homeschool co-op students. As a mentor, I am very pleased on the outcome they have completed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Let us support the hard work and creative integrity of the next generation. You can view and purchase their custom shirts directly at:<\/em><strong> <a href=\"http:\/\/projectlimitless.bigcartel.com\" data-type=\"link\" data-id=\"projectlimitless.bigcartel.com\">Project Limitless<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-02-at-3.22.51\u202fpm-1024x690.png\" alt=\"\" class=\"wp-image-3816\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-02-at-3.22.51\u202fpm-1024x690.png 1024w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-02-at-3.22.51\u202fpm-300x202.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-02-at-3.22.51\u202fpm-150x101.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-02-at-3.22.51\u202fpm-768x518.png 768w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-02-at-3.22.51\u202fpm-1536x1035.png 1536w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-02-at-3.22.51\u202fpm.png 1674w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">PURPOSE-DRIVEN BRANDS<\/mark><br \/><strong>Missio Dei Oakland Identity: Designing from the Streets<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Missio Dei Oakland\u2019s heart is to reach out to the marginalized youth in East Oakland, meeting and connecting with kids directly on the streets, in local neighborhood restaurants, and outside school campuses. They organize engaging activities, provide a safe, loving place for the youth to hang out, and offer transformative one-on-one mentorship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/MDO-Logo-Study-1024x782.png\" alt=\"\"\/><br \/><br \/><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/MDO-Logo-Study-3-1024x784.png\" alt=\"\"\/><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grounded in her core belief that real insight requires true immersion, Bernee chose to physically walk the streets, visit some retailers of East Oakland, and join one of the outreach groups\u2014observing, engaging with the youth activities, and social listening. Witnessing the profound need and the loving fruit of Alex Schweng&#8217;s heart, vision, and efforts among the underprivileged youth firsthand, she channeled that raw, transformative purpose into creative directing a striking, deeply protective brand identity for the organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was profound to see their mission in action, translating the literal heartbeat of street mentorship into a cohesive visual anchor that welcomes both the youth and the extended community who cares for them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The BizWorld Revamp (San Francisco, CA)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/bizworld_org_tag_RGB-1024x268.jpg\" alt=\"\" class=\"wp-image-301\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/bizworld_org_tag_RGB-1024x268.jpg 1024w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/bizworld_org_tag_RGB-600x157.jpg 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/bizworld_org_tag_RGB-150x39.jpg 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/bizworld_org_tag_RGB-300x79.jpg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/bizworld_org_tag_RGB-768x201.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When the San Francisco non-profit BizWorld needed a visual shift, <em>bylee design<\/em> was consulted. We delivered a rapid redesign on their logomark colours, tagline, and web extension. The clean strategic vision was so clear it was approved in the very first round by the board of directors and immediately rolled-out across all communications.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Case Study: Maria Health<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maria Health is an online healthcare platform in the Philippines designed to simplify access to medical networks, doctors, and tech-driven HMO plans. The brand case study developed for Maria Health synthesizes their market positioning by mapping the customer journey from plan selection to HR enrollment and telemedicine deployment. For more information, visit <a href=\"https:\/\/mariahealth.ph\/\" target=\"_blank\" rel=\"noreferrer noopener\">mariahealth.ph<\/a>. [<a href=\"https:\/\/mariahealth.ph\/\">1<\/a>]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/issuu.com\/home\/published\/maria_health\">https:\/\/issuu.com\/home\/published\/maria_health<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ART DIRECTION<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AARP: &#8220;Member Stories That Inspire&#8221; Multi-Cultural Campaign<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Working as the Art Director alongside a brilliant creative team at DAE Advertising, Bernee shaped a powerful multi-cultural narrative that went on to win the prestigious <strong>3AF Silver Creative Campaign of the Year<\/strong> award. On the client side, the deep resonance and cultural impact of this historic project helped secure AARP as Marketer of the Year on a global stage.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-9 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"545\" data-id=\"739\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Loida.png\" alt=\"\" class=\"wp-image-739\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Loida.png 837w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Loida-600x391.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Loida-150x98.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Loida-300x195.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Loida-768x500.png 768w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"566\" data-id=\"738\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Audrey.png\" alt=\"\" class=\"wp-image-738\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Audrey.png 872w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Audrey-600x389.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Audrey-150x97.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Audrey-300x195.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Audrey-768x498.png 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"477\" data-id=\"745\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_Yan.png\" alt=\"\" class=\"wp-image-745\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_Yan.png 732w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_Yan-600x391.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_Yan-150x98.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_Yan-300x195.png 300w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"566\" data-id=\"737\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Gary.png\" alt=\"\" class=\"wp-image-737\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Gary.png 870w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Gary-600x390.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Gary-150x98.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Gary-300x195.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/AARP_Gary-768x500.png 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1243\" height=\"676\" data-id=\"742\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_GaryLocke_Vertical.png\" alt=\"\" class=\"wp-image-742\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_GaryLocke_Vertical.png 1243w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_GaryLocke_Vertical-600x326.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_GaryLocke_Vertical-150x82.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_GaryLocke_Vertical-300x163.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_GaryLocke_Vertical-768x418.png 768w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/AARP_GaryLocke_Vertical-1024x557.png 1024w\" sizes=\"auto, (max-width: 1243px) 100vw, 1243px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-10 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"333\" data-id=\"3400\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/03\/Wells_Fargo_3-1.png\" alt=\"\" class=\"wp-image-3400\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/03\/Wells_Fargo_3-1.png 535w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/03\/Wells_Fargo_3-1-300x187.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/03\/Wells_Fargo_3-1-150x93.png 150w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"329\" data-id=\"3399\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/03\/Wells_Fargo_2-1.png\" alt=\"\" class=\"wp-image-3399\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/03\/Wells_Fargo_2-1.png 504w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/03\/Wells_Fargo_2-1-300x196.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/03\/Wells_Fargo_2-1-150x98.png 150w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Vision in the Big Apple.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"928\" height=\"712\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/204638_10150225552960229_4489952_o.jpg\" alt=\"International Gift Fair, New York, USA\" class=\"wp-image-2992\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/204638_10150225552960229_4489952_o.jpg 928w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/204638_10150225552960229_4489952_o-600x460.jpg 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/204638_10150225552960229_4489952_o-300x230.jpg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/204638_10150225552960229_4489952_o-150x115.jpg 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/204638_10150225552960229_4489952_o-768x589.jpg 768w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><figcaption class=\"wp-element-caption\">International Gift Fair, New York, USA<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To create art that speaks life often means stepping forward with nothing but a clear vision and a mission in your heart. Armed with that exact certainty of purpose, Bernee traveled to New York City\u2014a fast-paced landscape where creativity defines the city\u2014to launch a brand-new publishing initiative at a major international wholesale trade show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manufactured entirely locally with a strict &#8220;Made in America,&#8221; eco-friendly framework, the collection was intentionally designed to support mental and emotional well-being, delivering a daily dose of positive thinking to spark hope, inspiration, and intentional action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The response was an absolute blessing. In a massive showcase featuring nearly 1,000 global vendors and over 50,000 distinct product designs, the studio\u2019s work was hand-selected by editors as a Top 100 Must-See vendor. The collection was featured by design journalists and lifestyle influencers, across major and indie design platforms such as <em>Sunset Magazine<\/em>, <em>Apartment Therapy<\/em>, <em>Stationery Trends<\/em>, <em>Design<\/em>Sponge* and Babiekins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, the line were distributed to gift boutiques, museum shops, and was even selected as a gift for the USA Presidential family at that time. Yet, beyond the business, the most gratifying milestone remains its deep spiritual and positive impact on individuals. The true success is measured in the moments when fellow creatives, dreamers, and doers stop, take in a message, and find themselves moved to tears\u2014reminding us that intentional design is a force that catches and inspires the spirit.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-11 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"240\" data-id=\"2988\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/29215_429505525228_7212186_n.jpg\" alt=\"National Stationery Show, New York, USA\" class=\"wp-image-2988\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/29215_429505525228_7212186_n.jpg 360w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/29215_429505525228_7212186_n-300x200.jpg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/29215_429505525228_7212186_n-150x100.jpg 150w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><figcaption class=\"wp-element-caption\">National Stationery Show, New York, USA<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"270\" data-id=\"2987\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/28515_428783415228_634921_n.jpg\" alt=\"\" class=\"wp-image-2987\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/28515_428783415228_634921_n.jpg 360w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/28515_428783415228_634921_n-300x225.jpg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/28515_428783415228_634921_n-150x113.jpg 150w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"270\" data-id=\"2985\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/28515_428783385228_326897_n.jpg\" alt=\"\" class=\"wp-image-2985\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/28515_428783385228_326897_n.jpg 360w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/28515_428783385228_326897_n-300x225.jpg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/28515_428783385228_326897_n-150x113.jpg 150w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"694\" data-id=\"2993\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/192802_10150336051220229_5146552_o.jpg\" alt=\"\" class=\"wp-image-2993\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/192802_10150336051220229_5146552_o.jpg 871w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/192802_10150336051220229_5146552_o-600x478.jpg 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/192802_10150336051220229_5146552_o-300x239.jpg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/192802_10150336051220229_5146552_o-150x120.jpg 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/192802_10150336051220229_5146552_o-768x612.jpg 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"691\" data-id=\"2997\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/527314_10151323403250229_1848928246_n.png\" alt=\"\" class=\"wp-image-2997\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/527314_10151323403250229_1848928246_n.png 815w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/527314_10151323403250229_1848928246_n-600x509.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/527314_10151323403250229_1848928246_n-300x254.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/527314_10151323403250229_1848928246_n-150x127.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/527314_10151323403250229_1848928246_n-768x651.png 768w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"332\" data-id=\"2995\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/291730_10150360953020229_3853756_n.jpg\" alt=\"\" class=\"wp-image-2995\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/291730_10150360953020229_3853756_n.jpg 720w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/291730_10150360953020229_3853756_n-600x277.jpg 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/291730_10150360953020229_3853756_n-300x138.jpg 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/291730_10150360953020229_3853756_n-150x69.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"488\" data-id=\"3668\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/NYIGF-Sustainability-82011.png\" alt=\"\" class=\"wp-image-3668\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/NYIGF-Sustainability-82011.png 660w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/NYIGF-Sustainability-82011-300x222.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/NYIGF-Sustainability-82011-150x111.png 150w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/NYIGF-Sustainability-82011-600x444.png 600w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"528\" height=\"707\" data-id=\"699\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-02-at-10.24.59-AM1.png\" alt=\"\" class=\"wp-image-699\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-02-at-10.24.59-AM1.png 528w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-02-at-10.24.59-AM1-112x150.png 112w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-02-at-10.24.59-AM1-224x300.png 224w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/Screen-Shot-2014-06-02-at-10.24.59-AM1-306x410.png 306w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Community &amp; Craft: Bernee Lee Joins &#8220;Women in Green Careers&#8221; Panel at SF Green Festival<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>bylee design<\/strong>, we believe sustainable progress is built on community and shared knowledge. We are incredibly grateful that our Principal Creative Director, <a href=\"http:\/\/www.byleedesign.com\" data-type=\"link\" data-id=\"www.byleedesign.com\">Bernee Lee,<\/a> was invited to join with several other women who are trailblazers in green business at the 10th Annual <a href=\"http:\/\/www.greenfestivals.org\/exhibitors\/luminalt-energy-corporation\" target=\"_blank\" rel=\"noreferrer noopener\">San Francisco Green Festival<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lee will take the stage in the Green Business Pavilion for a panel titled <strong>\u201cWomen in Green Careers: Tips from Trailblazers\u201d<\/strong>. Curated by <em>Green America<\/em> and <em>Global Exchange<\/em>, the festival remains a premier platform for sustainable business and eco-conscious living in the Bay Area.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The panel features a diverse group of female leaders redefining traditional industry frameworks through sustainable infrastructure, renewable energy, and ethical business design. Bernee is honored to share the stage with women trailblazers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jeanine Cotter<\/strong> (Co-founder &amp; CEO of <a href=\"https:\/\/luminalt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luminalt Solar Energy Solutions<\/a>)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.linkedin.com\/in\/yinergy\/\">Yin L. Yin<\/a><\/strong> (Representing smart-grid technology leaders <strong><a href=\"https:\/\/www.linkedin.com\/company\/165973\/\">Silver Spring Networks<\/a><\/strong>)<\/li>\n\n\n\n<li><strong>Yvette Ervin<\/strong> (Founder of holistic eco-wellness brand Sol Therepe)<\/li>\n\n\n\n<li><strong>Marianela Mendoza<\/strong> (Representing the Women&#8217;s Initiative for Self Employment), championing financial empowerment for diverse entrepreneurs.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">During the discussion, Bernee will explore the powerful intersection of design thinking, local manufacturing, and environmental stewardship.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2026\/09\/Jeanine-speaking-at-Green-Festival.jpg\" alt=\"\"\/><br \/>Image courtesy of Raja Vidhun.<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/06\/GreenFestival.png\" alt=\"\"\/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than viewing sustainability as a creative constraint, she will share how deliberate, eco-conscious choices actually enhance and push innovation. Her talk will focus on actionable strategies for modern brands\u2014from utilizing green printing and alternative post-consumer fibers to architecting layouts that mathematically eliminate trim waste, prioritizing zero-emission networks, and reducing carbon footprints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Real change happens through these small, invisible, and highly intentional choices. We are proud to keep learning and evolving alongside our client partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>To learn more about the event or to see how we weave these low-carbon and zero-waste principles into our daily work, feel free to consult us for <a href=\"https:\/\/koalendar.com\/e\/meet-with-bernee-lee\" data-type=\"link\" data-id=\"https:\/\/koalendar.com\/e\/meet-with-bernee-lee\">Sustainable Design Strategies<\/a>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Airbnb San Francisco Hosts Community Dinner at Temescal (Oakland, CA)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bernee was one of four local Rockridge-Temescal district Airbnb Superhosts invited to an exclusive community dinner to dine alongside two visiting Airbnb corporate staff members. Sitting around the table in Oakland&#8217;s vibrant Temescal district, the evening revealed a profound commonality among the local invitees. Beyond managing spaces, each host shared a distinct entrepreneurial mindset, a natural spirit of high-level hospitality, and a deep, intuitive understanding of the creative use of design to foster safety, comfort, and human connection.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2018\/06\/Screen-Shot-2018-06-06-at-10.53.57-PM.png\" alt=\"\"\/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/IDEO_Certificate.png\" alt=\"\"\/><\/td><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-09-at-4.46.45-pm-1.png\" alt=\"\"\/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">BRAND MARKETING STRATEGY<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEEDS Creative: Pioneering Multi-Lingual Branding &amp; Market Strategy<\/strong><br \/><strong>An Analysis of Evolution and Global App Architecture<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">True design is a balance of deep market intelligence, global foresight, and human connection. Serving as the strategic lead under the studio\u2019s collaborative lab, SEEDS Creative Agency, Bernee partnered with a global team of international advertising agency creatives\u2014Nancy B, Eloi A, and Sam T\u2014to create a well researched <em>I Speak Fluent<\/em> campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Challenge &amp; Market Positioning<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project demanded an analytical framework to position the brand against a rapidly shifting global educational landscape. While the initial operational model focused on a traditional, localised hourly student schedule, SEEDS Creative looked far beyond suburban borders to identify a massive, underutilised market share across Sydney for language acquisition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was incredibly exciting to discover through our research what a campaign like this could truly do and tap into. We uncovered the immense potential of a deeply rich, multilingual Australia built by immigrants from all over the world. Rather than auditing only immediate local competitors, the team conducted intensive market research spanning established multi-lingual frameworks in Australia, China, and the USA, while directly evaluating the disruptive user journeys of modern AI application architectures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Strategic Architecture<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through thorough customer interviews, customer journey mapping, and precise target audience segmentation, Bernee defined the school&#8217;s Unique Value Proposition (UVP) across four distinct, comprehensive strategic proposals. Moving past basic language instruction, the strategy was engineered to promote the experiential, holistic, long-term cognitive and cultural benefits of language learning on a national level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From this deep research, SEEDS Creative created a tagline, a comprehensive marketing campaign deployed across both digital platforms and physical print collateral, discovering the right customers and proposing a collaborative, sustainable and scalable customer experience and strategic language learning.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Core Concept:<\/strong> Multi-Lingual Australia: Connecting Through Language &amp; Culture<\/li>\n\n\n\n<li><strong>The Launch Campaign:<\/strong> <em>Give It A Go!<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-02-at-5.10.30-pm-2.png\" alt=\"\"\/><\/td><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-02-at-5.10.48-pm.png\" alt=\"\"\/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-12 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"723\" height=\"1024\" data-id=\"3650\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/I-Speak-Fluent_Friends-723x1024.png\" alt=\"\" class=\"wp-image-3650\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/I-Speak-Fluent_Friends-723x1024.png 723w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/I-Speak-Fluent_Friends-212x300.png 212w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/I-Speak-Fluent_Friends-106x150.png 106w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/I-Speak-Fluent_Friends-768x1088.png 768w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/I-Speak-Fluent_Friends-600x850.png 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2025\/02\/I-Speak-Fluent_Friends.png 932w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"2560\" data-id=\"3491\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2023\/06\/iSPEAK-PRINT-AD_I-SPEAK-5_small-scaled.jpg\" alt=\"\" class=\"wp-image-3491\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2023\/06\/iSPEAK-PRINT-AD_I-SPEAK-5_small-scaled.jpg 1810w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2023\/06\/iSPEAK-PRINT-AD_I-SPEAK-5_small-scaled-600x849.jpg 600w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2023\/06\/iSPEAK-PRINT-AD_I-SPEAK-5_small-212x300.jpg 212w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2023\/06\/iSPEAK-PRINT-AD_I-SPEAK-5_small-106x150.jpg 106w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2023\/06\/iSPEAK-PRINT-AD_I-SPEAK-5_small-1086x1536.jpg 1086w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2023\/06\/iSPEAK-PRINT-AD_I-SPEAK-5_small-1448x2048.jpg 1448w\" sizes=\"auto, (max-width: 1810px) 100vw, 1810px\" \/><\/figure>\n<\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">At the Facebook and Instagram Boost Conference California <br \/>Getting the latest updates and tools in social media.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"477\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-16-at-2.12.16-pm.png\" alt=\"\" class=\"wp-image-2854\" srcset=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-16-at-2.12.16-pm.png 477w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-16-at-2.12.16-pm-300x300.png 300w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-16-at-2.12.16-pm-100x100.png 100w, https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2020\/11\/Screen-Shot-2020-11-16-at-2.12.16-pm-150x150.png 150w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sustaining a forward-facing studio means constantly stepping into the spaces where the future of digital connection is being built. Bernee traveled to California to attend the Facebook and Instagram Boost Conference, gaining direct access to the emerging social media tools and technical updates deployed by Meta\u2019s engineering teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The summit provided an essential masterclass in advanced digital infrastructure\u2014focusing on leveraging next-generation business suites, optimizing audience analytics, and implementing seamless mobile commerce integrations. For <em>bylee design<\/em>, this technical anchor ensures that the visual identities, brand architectures, and cross-continental marketing campaigns engineered for our clients remain sharply optimized, highly scalable, and positioned firmly at the cutting edge of global industry standards.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>FROM THE ARCHIVE<\/strong><\/mark><br \/>Slides to Digital: Two Decades of a Hand-Drawn Legacy<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table class=\"has-fixed-layout\"><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/byleedesign.com\/portal\/wp-content\/uploads\/2014\/03\/bdlogocarol-copy.gif\" alt=\"\"\/><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Design of true substance stands the test of time. During a recent archival studio project, Bernee had a series of her original 2&#8243; x 4&#8243; film slides meticulously converted into modern digital formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the archive was a beautiful, entirely hand-drawn typographic logo she meticulously crafted for her advertising degree. Two decades later, this exact digitized logo remains the active, unyielding representation of the company\u2014serving as concrete proof that authentic, hand-wrought visual foundations never lose their relevance, their power, or their communicative edge.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>bylee design . art that speaks life Welcome. This page is a living archive and collection of over 15 years of industry experience spanning San Francisco and Sydney. It tracks the creative journey deeply rooted in human-centred design, market research, intentional visual communication and sustainability across multiple mediums. The Rise Up Campaign HISTORICAL NARRATIVES &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-454","page","type-page","status-publish","hentry"],"featured_media_urls":[],"_links":{"self":[{"href":"https:\/\/byleedesign.com\/portal\/wp-json\/wp\/v2\/pages\/454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/byleedesign.com\/portal\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/byleedesign.com\/portal\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/byleedesign.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/byleedesign.com\/portal\/wp-json\/wp\/v2\/comments?post=454"}],"version-history":[{"count":58,"href":"https:\/\/byleedesign.com\/portal\/wp-json\/wp\/v2\/pages\/454\/revisions"}],"predecessor-version":[{"id":6768,"href":"https:\/\/byleedesign.com\/portal\/wp-json\/wp\/v2\/pages\/454\/revisions\/6768"}],"wp:attachment":[{"href":"https:\/\/byleedesign.com\/portal\/wp-json\/wp\/v2\/media?parent=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}