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Inside spread, About the Author

Role: Typographic Art Direction
Projects: Avenue and National Gallery of Victoria brochures, Surf Life Magazine article spread and article page,

Novateck, an IT company, wanted to grow its clientele but knows that its current identity would not capture the market they intend to reach. Novateck was ready for a change and approached Bernee to help take Novateck to the next level.

Highlights
+     The 180˚ identity re-brand on Novateck.
+     Learning about the inspiring story of how Novateck started.
+     Thorough market and product research led to client empathy.
+     Creative directed their brand identity for all business digital, print, and environment collateral.
+     Develop a strategic infographic brochure that provided efficiency and an increase in their ROI.

Results
+     Streamlined the buy-in process which eliminated the standard brochure and scheduling a presentation pitch.
+     The Novateck re-brand changed the way how clients perceived them.
+     It brought people to think and behave differently. It brought trust, engagement, and pride.
+     New contracts were signed from the first initial launch and are continuing to gain new clients.
+     It reached multiple stages of marketing campaigns and targeted financial goals.

Services:
brand audit, industry market research (competition), competitive analysis (UVP), customer experience design, brand identity proposal, brand design strategy, UX strategy, go-to-market strategy, creative campaigns

Deliverables:
logo design, brand logo identity scheme, brand taglines, brand ads, business presentation, informative brochure, branded contracts, business cards, letterhead, E-signatures, branded company credit card, staff uniforms (white shirts, polo shirts, baseball caps), lanyards, IDs, event display, website, copy editing, branded company car and van wrap

CEO’s Response
Bernee and her team have been instrumental to my business success. Her design and marketing insight is phenomenal. Her creativity on the revamp of the company’s identity has transformed Novateck into a dynamic and respectable perception. She is a hard worker and she is easy to work with. I can’t say enough about her and her quality work.

Initiated an innovative eco-conscious design, printing, and well-being publishing company.

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San Francisco International Gift Show, Moscone Centre

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Designing for our clients and our own products with curiosity, insights, resourcefulness and intentional impact not only with our minds but also our external environment.

Our papers and printing are sourced sustainably, using 100% recycled paper, sustainable stocks, eco inks and green electricity. Manufactured in-country distribution to support the local economy.

We are most proud of our top-of-the-line recycled black covers, which are 100% manufactured at a hydroelectric-powered paper mill facility. It was a big financial risk, but I chose to support the local economy from materials to manufacturing.

To minimise waste, we repurpose trimmings from the production process to create functional items like gift tags and memo pads. They were curated for the NY NOW Sustainability: Design for a Better World®.