ID: LED Lighting Co.
ARL International is dedicated to supplying quality, good value LED energy lighting; effectively reducing environmental pollution and carbon footprint to schools and offices in Australia.
+ Modernizing the ARLTY label, making it relevant and adaptable.
+ Great synergy with project manager, web developer, photographer and printer while collaborating remotely.
+ Designed their logo id including all business, marketing, social media, print and packaging materials.
+ Design thinking applied to all visual communications.
+ ARL International confidently presented to government agencies with quality and informative materials.
+ Target market responded positively to the product. It communicated professionalism and reliability.
+ The identity development led to more orders and raised revenue.
+ Redesign of ARLTY logo. Design direction and produced all start-up marketing materials i.e. sales sheets, fliers, contracts, presentation folder labels, website slideshow images, and photo editing.